My Resume

NecktieIf you’ve come to my website to offer a seven figure salary, you’ve found the right page. Actually, you’ll want to move on to the contact page.

Although I am very content freelancing, the right situation could lure me back into the corporate world. Here’s my fancy career goal statement:

I am seeking a marketing position that will utilize my experience of increasing market share and visibility of existing and new brands, improving productivity through process improvement, managing multiple high-visibility projects at once, as well as the immeasurable insight gained by working for one of the world's most recognized and beloved brands. I am searching for a company that is either a leader in their field or has the potential to become one; To join a team that will challenge my talents as well as allow me to challenge theirs.

Career Summary


Sales and marketing professional with nearly fifteen years experience from a multitude of perspectives including consulting, product/project marketing, retail sales, inside sales, field sales, and manufacturing. Demonstrated ability to maximize sales volume and margin dollars through new product development, relationship building, negotiating favorable deals, securing strategic alliances, developing effective marketing collateral, and closing deals with top decision makers. Demonstrated ability to listen to consumers’/dealers’ needs, develop solutions to meet their goals and budgets, and build trust and respect.

Employment History


Self-Employed - Freelance Marketing, Denver, CO, 7/05-present
  • Worked with multiple clients on various projects. During this time, I have been tasked with assisting in the following business functions: Branding, product development, web content development, public relations, copywriting, email marketing, and search engine optimization.

Fender Musical Instrument Corp, Scottsdale, AZ, 5/02-7/05
  • Brand Manager, Strings, Picks & Accessories, New product development from initial concept through delivered product. Pricing, sourcing, production scheduling, life cycle planning/management, budgeting, inventory management, forecasting, and marketing including media planning, POP, packaging, promotion and collateral print materials such as Fender Frontline. Part of team that increased departmental global sales in 2004 to 14.5% over previous year. Collaborate with foreign interests and alliances to successfully market product in the international arena. Long range business planning including market trending and competitive analysis.

Pro Co Sound, Inc., Kalamazoo, MI, 9/97-4/02
  • 9/99-4/02, Project Manager, Multiple responsibilities including new product development/product refreshing, design and layout of catalogs, product literature, packaging and product artwork, and the organization & execution of trade shows.
  • 9/97-8/99, Western Region Sales Manager, Responsible for daily contact with and growth of major retail and wholesale distribution accounts. Customers included large national chains as well as local “mom and pop” dealers. Accountable for establishing and attaining quarterly and annual sales budgets, as well as profitability goals.

Herter Music Center, Saginaw, MI, 5/94-1/97
  • Guitar/Pro Audio Department Manager, Supervised up to three people in my department, responsible for sales, merchandising, inventory control.

Education


Western Michigan University, Haworth College of Business, Kalamazoo, MI
  • Received Bachelor’s of Arts Degree in Business Management and a minor in General Business with a concentration in Music.

Computer Skills


  • Experienced in the operation of Microsoft Word, Excel, PowerPoint, Project & Outlook, Adobe Illustrator, Photoshop, & Acrobat, Cakewalk SONAR Producer, FileMaker Pro, Demand Solutions, as well as the SAP and AS400 platforms.
  • Equally comfortable on PC and Mac computers.

Other Experience and Special Training


  • Franklin Covey “Focus: Achieving Your Highest Priorities” course
  • National Association of Music Merchants (NAMM) Sales Training Course
  • Dale Carnegie Institute’s “Effective Communications and Human Relations” course